For this project, in addition to re-branding what I saw as an outdated logo, I made holiday cards for The Coffin Company, which is an online coffin and urn merchant. The use of the holiday cards would be to send to wholesale customers of The Coffin Company, such as funeral homes.
My original idea for the holiday card was a gingerbread man in a coffin wrapped as a present. However, while working on it, I had a secondary idea of an urn full of hot chocolate. Staying with the theme, both holiday card ideas were trimmed with a toe tag, which included, in addition to a holiday greeting, the company's updated logo.